Re: Profit margin
I like the Lumias, but I wouldn't buy one. The constant worry that you were missing out on apps which are available first on iOS isn't acceptable on a platform, and they are really just marketing another version of what Apple are selling by aping them to closely. There isn't the customisation of Android and they don't anything as well as Apple in the mobile front. This is why their market share is in the single digits and has even declinded recently. I wouldn't be at all surprised if Microsoft's new strategy was to dispose of the Lumia, Surface and Xbox One brands while they still have some currency. They can't keep throwing good money after bad, and those three sub brands are all doing poorly.