Reply to post:

Farewell Nokia: First ever 'Microsoft Lumia' set for Tuesday reveal

Ossi

Some believe that the Microsoft association was damaging the Nokia brand even before they dropped the name:

http://www.forbes.com/sites/terokuittinen/2014/01/23/just-how-much-brand-damage-is-microsoft-doing-to-nokia/

Microsoft seem to be oblivious to the fact that their brand is, well, hated.

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