If the manufacturers want to "win" they need to get out of the mindset of selling to people that replace their phones every year and instead build some longevity into the offer.
I don't trust samsung, LG or any of the other manufacturers to keep updating my phone as security issues and bugs are found for 3 to 4 years. Apple? They do plain and simple.
My wife and I were walking through a store the other day and she saw a slick new washing machine. The claims on it sounded great, price seemed reasonable and she was just about to grab a salesperson when I said "honey, it's a samsung. That's the same company that made our TV and blueray player". Her response, "screw that. I don't need another problem."
Everything about these manufacturers is build it cheap, throw some gloss on it and completely forget about the customers that buy. The only thing droid has going for it is "cheap" but when you need to replace that phone every single year, well, it is far more expensive than the "good stuff"