"If Vans can't have their version of the word Vans with a line then surely Coca-Cola can't have their comic sans logo? There are plenty of other similar word based logos that would also fail."
It appears they can.. Stylised text, how ever dull, is fine.
They can not however, have a contrasting line going from heel to toe, roughly following the contour of the top of the shoe, as it looks too much like a little bit of cosmetic greebling, and not in fact.. A logo.
In other words.. A rare showing of common sense.
It isn't the company name that is at issue here.. Or the use of the company name with a line.. It is in fact, a stripe on a shoe.
A logo so minimal even Jonny Ive would have missed it if it had been put on a Braun product.
Giving them the exclusive rights to this would be similar to granting a single car company sole use of go faster stripes.
Biting the hand that feeds IT
