Well that helped no-one....
So we have another £500 with no discernable (as I read it) must have USP. In fact I couldn't see anything on there that I wouldn't expect on most smart phones ot be honest.
I want a screen to see things and swipe at. Check
Must have a battery, even one that needs charging every day or two. Check
Camera for taking pics of stuff and things. Check
GPS for nav. Check
WiFi for browsing at home / pals / work. Check
As for waterproofing? Not an idiot, never droppped a phone in water yet (although the missus has, read into that what you will...). Dust proofing? Don't live in the Gobi. etc etc...
These are the things that matter to me on my phone, meaning the reason I won't look at this again is cost. Pure and simple, which is a pity as I too am at conract end and haven't a clue what to replace my aging but slightly tetchy Motorola Razr i. M8? Moto G? Any advice appreciated!