HALP
High Altitude Low Profile?
Saw the video on BBC news this morning and what a low key affair compares to the Felix Baumgartner affair two years ago.
No fancy capsule with a million different camera angles, no endorsements, no media frenzy, they just strapped Alan Eustace's ass to a balloon and sent him all the way up..
It's quite a humble way to set a new record and although doing things like this aren't exactly cheap affairs, Eustace's attempt was done on a shoestring budget compares to the Baumgartner / Red Bull affair.
Kudos to Alan Eustace and his team, quietly setting a new record with no prior notice, media hype or corporate sponsorship..