I can just see the thought process behind this
"People love to consume content on the web, but they're utter morons who can't tie their own shoelaces. How can we, considering that the morons can't tie their shoe laces, make an application which aggregates the cat videos and viral tweets the morons so love so the morons can share them with other morons in a web 2.0 way?"
"Sir, how about we make an app which takes links and some basic text, and slaps a theme on it?"
Biting the hand that feeds IT
