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10 Top Tips For PRs Considering Whether To Phone The Register

Steven Roper

The record (that we're aware of) is over half an hour!

That's an achievement to be proud of, even more so given that you kept them holding that long with nothing but hold music.

I have a specially crafted MP3 file that I've carefully honed over the years to try and match, as closely as possible, the scripts these droids use when pitching something. I came up with it because I found that simply saying I'd get the person and leaving the phone on hold never kept them on the line for more than a minute or so, and I wanted some method for maximising their time wastage while minimising my own. So the MP3 I created goes something like this:

"Good day, [My company name], Steve speaking...[5 second pause]...Okay...[8 second pause]...Uh huh...[6 second pause]...Probably not, but if you could explain it to me I might be able to refer you to someone... etc, etc.

The MP3 file is about 30-odd minutes long. The longest I've been able to hold a telemarketer on the line with it before they realise they're talking to an answering machine and hang up, is 17 minutes 36 seconds. The average is around 8-10 minutes.

So respect to you being able to tie them up for half an hour with nothing but hold music. Well done!

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