Better config in general
Give users a choice of alternatives to as many thinigs as possible on startup.
Web browser, give a choice of chrome / opera / safari / firefox / those other ones nobody knows the names of.
Cloud storage, oneDrive, dropBox, others
Photos Flikr, Picassa, Others
On the one hand it pushes people away from some microsoft tech, on the other, most of those people wouldn't have used it anyway, and it gives them grounds for good will "look how good we are, letting competitors on our stuff!"