Time to don the old Tin Foil Chapeau
"My god, this sapphire glass is expensive, these guys have a monopoly! As you all know, the only good monopoly is an Apple monopoly." - Tim Cook, September 2014
"That's lucky, there's now a really, really cheap sapphire glass company for us to buy." - Tim Cook, Oct 2014
[not really, but you never know...]