Reply to post: Worrying

Google hits back at 'Dear Rupert' over search dominance claims

big_D Silver badge

Worrying

what is worrying is the way that Google is starting to deliver content, instead of results.

Try "how old is william shakespeare" (or any other well known personality) or similar sorts of search.

They are returning enough information, that you don't ever need to leave the Google results page. This is great for the user, in the short term, but the more Google do this sort of thing, the less original content there will be, because the sites that used to create such data won't get impressions and won't get their advertising revenue, so they will slowly die off.

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