Re: This is nothing unusual
Of course apple won't track the actual payment but it will track the activity either side to analyse shopping habits and that data is valuable, again they have been doing that for years as does everyone else.
That is in direct contradiction to what Apple stated at their keynote event:
We are not in the business of collecting your data. And so when you go to a physical location and use Apple Pay, Apple doesn't know what you bought, where you bought it, or how much you paid for it. The transaction is between you, the merchant and your bank.
If the above statement is true, they have no means of doing what you say. The new tokenisation technology will not allow that to happen.
Biting the hand that feeds IT
