Re: OnePlus One
"They're trying to build Apple style frothing fanbois attention while they wait for component costs to drop, hoping none notice the value for money eroding away as the phone ages. Obsolete before launch still seems the most likely outcome."
That's a pretty absurd strategy if it were true. New phones have perhaps 6 months to capitalize on their sales before they get displaced by new models or knocked down a peg on the price ladder.
More likely is they CAN afford to sell the phones at this price and make a profit in the process.