But based on its latest devices, the prime reason to buy an Apple product is to tell the world that you own an Apple product.
Hasn't that been the case since the I-Phone 4?
I won't be buying them but I don't see any reason why they won't continue to sell I-Phones and I-Pads in droves. And, if the watch doesn't sell, then it'll be buried quickly and quietly like other failures. If it succeeds, a year from now we'll be falling over ourselves to point it out why it's so much better.
But, Apple is no longer leading but following. It wouldn't surprise me to see it the victim of some of the patent trolling it practised itself.