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Apple's Watch is basically electric perfume


If Apple had created a watch where the face was the shape of the apple logo, that would have made me sit up.

LG have managed a round interface, so it just seems to be a lack of imagination on Apple's part that they failed to revolutionise smart watches in the way that previous products have. The Gear S is going to be out before the Apple Watch and I would be more likely to get that, if I were interested at all.

A watch is a fashion item, therefore how it looks is more important than what it does. The scattergun designs seem to acknowedge that but without managing any real desirability on its own merits.

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