Re: Regulations, regulations, regulations...
@Michael Thibault - Presumably because they wanted it to be a surprise. FCC approval means submitting detailed documents. I understand that some can be restricted on commercial confidentiality grounds, but it raises risk of leaks and exposure. Similarly bulk manufacturing nowadays seemingly guarantees supply chain leaks - hence we will wait to 2015.
While the announcement of the watch was hardly unexpected, I think its appearance and functionality was kept well under wraps.