Reply to post: Re: Backlash

HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE

NumptyScrub

Re: Backlash

quote: "I'd hope that even the most coke-addled advertising execs would understand that the last thing anyone wants is full-screen ads."

You're thinking like the product, not the customer. The first thing the customer wants is full screen, unskippable ads which you cannot mute, and which preferentially force the product to interact with them to ensure the message is received. The product should not be given the choice to avoid them, it defeats the object of advertising at them. Especially when you've gone to the trouble of datamining them to select advertising that they will find interesting.

Just look at the amount of websites that deliberately fail to work until you allow Javascript from multiple sites to run (so they can track you while they advertise at you), or services that require you to accept draconian surveillance of your activities to use them (so you can look at cat videos or your friend's baby pictures). The public are the last people that advertising execs pay any attention to.

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