Re: Backlash
"I'd hope that even the most coke-addled advertising execs would understand that the last thing anyone wants is full-screen ads."
I'm sure they know, they just don't care. If they figure out that it'll sell one more item of tat, regardless of how many people are annoyed in the process, they'll go for it.
They are to adverts what "Talkie Toaster" is to toast. :-/