Re: Personally ...
> The best editor for markup is LaTex. Everything else is just handwaving.
> As soon as it goes for publication the first thing that will happen to your document is that it gets fed into LaTeX for reformatting
Nope. the first few things that will happen will be proofreadings and sub-editing; the people who do that are used to MSWord and Acrobat and that's why most editors require everything in .doc (or .docx) and sometimes .pdf. Which is a pain in the backside, but no big deal since my document processing software can output pdf and ODF (which is then easy to convert to whatever crap they want).
I've even had someone tell me they wished I stopped sending files in "that weird .txt format" as they had to copy and paste them into Word to read them. I kid you not.