In *my* day...
I have fond memories of getting Internet cable connectivity from Virgin (or whoever they bought who bought whoever bought whoever originally laid that cable) at speeds plenty good enough for me, for about half what I have to pay them now for the same usage.
I also remember them forcing my bill up by unmaking my low speed tariff and 'force upgrading' me to bandwidths I neither wanted nor needed, several times.
I dump Virgin next month. Yay!