This Safe, Safe World of Ours
And so we have a culture where big business can take whatever they want from you, whether it's a photo of you out and about or a photo you put onto your Fartbook, Fluckr or even your own website, they can take it and use it to advertise their wares because it's for the good of the community of internetizens to be able to take what's yours and make it theirs. Good for them.
But if you've paid upward of £40 to see a match and want to record what your eyes are seeing, (or, as the big businesses see it, stealing from them), then that is illegal. You are naughty, very naughty, and you should be punished for even thinking that you can take something that belongs to someone else and use it for your own entertainment. What were you thinking!?
You're not rich enough to steal!
How dare you!?