Re: I would say that it's really a marketing ploy
I've been following OnePlus for a few months now. Despite some issues they faced I have to say that they've done a pretty good job. I received my OnePlus a few weeks ago and it is a stunning device!
One of my friends bought the Find 7 as he couldn't get invites and seems to be disappointed as software is not performing well. He tried with CM and it didn't work out.
My take is that if OnePlus was only a marketing stunt, the companies would have tried to make OPO looks poorer than Find 7. And it doesn't seem to be the case