Talk to Holleywood . . .
Holleywood won't let Netflix let the ISPs cache the content, so Netflix created openconnect servers for the ISPs. Those ineffinecies cost Netflix money too.
The last thing that we want is a provider has to pay the ISPs. If that is the case small ISPs that serve small audiances are likely to be leftout due to economics. Why would Netflix bother trying to reach a few thousand possible subscribers in sparcely populated areas.