I don't know how Amazon continue to lose money on their, uhmm, "traditional" business.
A few years ago there were great deals to be had: auto parts and hardware at wholesale, food at supermarket prices, and Prime was free half the time.
Now prices are up to retail plus shipping cost, Prime is rarely free, and Prime doesn't get free shipping on the most popular items. 'Add on' items require a $25 base purchase and 'Prime Pantry' items have a $7 shipping fee.
One feature that was added was Netflix-like free movies. I actually keep Prime just to watch the occasional movie, but even there the selection is modest and about half of movies I had on my watch list have been dropped from the free Prime selection. It's a fair value for the price, but my use definitely isn't costing them much.
Biting the hand that feeds IT
