Re: I can't believe
There are very, very few companies that last more than a few decades and keep the same focus they had when founded. A well run company will keep a name but evolve to god knows what as the years pass. NCR, IBM, Siemens, Thales, General Electric, Alcoa, Honda, the list goes on. Thales would have raised a few eyebrows if they started business as 'A leading global provider of elevators (and motorized mobile cannon turrets)'.
Of course any company can die, eventually, but it's nearly impossible to kill a well run company. Massive, highly diversified companies can absorb stunning losses and be no worse for wear but companies with small catalogs of offerings are always incredibly vulnerable to changes in fashion and sea changes in their sector no matter how profitable they might be today.
Eventually, all companies must die (and be resurrected in China with hilariously off the mark products) but there's a lot, a whole, whole lot more to staying in business and making fucktons of money than terms like market share or profit and other terms people toss around as if those things meant anything by themselves.