Apple losing ground
Rolls Royce lose ground to Ford year on year. Do they care?
Rolls know that their product is class: built to last and will give many years of service.
You want quality, you pay for it.
We have 2 Apple Macs that were installed in 1997 as mail servers that are still operating to this day. We purchased quality and class and by golly we've no regrets on what they cost us.
The Windows people told us we were mad. The Macs would fail and wouldn't last.
The accountants wanted us to buy cheap!
The accountants practice has since had many, many new Windows boxes each one more expensive than the previous.