It just confirms what someone working in electronics-store retail will tell you, that there are lots of customers saying "I want a new computer, but I absolutely don't want Windows 8". If the shop is clued up it can offer them Windows 7. If it's not, I suspect that they buy an iMac, or in a few cases get steered to Linux by a clueful relative. (Are the figures for desktop iMac vs PC available, or do iPads and iPhones muddy the waters? )