But that's exactly what happened
Because all the new "engineers" enamoured with Web 2.Oh forgot the groundwork that made it all possible and went for the flashy stuff.
Now that we've all had our decade of style over substance, it just might be that people - and maybe even managers - are starting to realize that making things easier for developers is not just a fringe benefit, but can actually create new and more powerful applications.
And we're at this point because managers are not developers and haven't been paying enough attention to what their devs have been saying. After all, up to now, an API was just wasted company resources - not something worthy of being put in an attention-grabbing PowerPoint presentation.