Sony is the new whipping boy
for any prankster or media outlet with more than two followers and a spare 5 minutes to rub together.
Personally I approve of this situation.
Not because I dislike Sony per se, I just like the idea that a big media company can be given such a persistent and ultraviolent beating by transient juvenile flashmobs that any notion of them being in control of public opinion will surely become laughable.
I could argue that it is your moral duty to laugh.