You don't understand?
Think: small US town, village community
Think: small UK town, village community.
Think: we care about our common values, decency and helping our kids to grow up without undue influence from Hollywood, tv and with robust morals.
If you can think the above three then you are almost able to conceive the motives behind middle Europe wanting the best for its kids and citizens.
True there is always the fear of untoward censorship and subtle harm but there is always a European Court for action upon those.
Think (moreso):
we want or kids to eat proper food
we want food to go from the garden to the kitchen to the dinner table without a deep freeze or microwave in sight
we want healthy and robust citizens with strong moral values and more than a fleeting understanding of "what's wrong and what's right"
we want a good balance between working life, social life and family life
There has to be a balance between global values and local values and sometimes local values have to win?