US gov slaps flack for fake iTunes game reviews The US Federal Trade Commission has reached a settlement with a California public-relations firm in which the company agrees to stop posting reviews on Apple's iTunes Store of their clients' games, and take down the ones already posted. The FTC characterizes the reviews, which weren't identified as being written by the firm's …
Massive diatribe about her companies' ~legitimate business dealings? Smacks of protesting too much, and frankly makes her sound like an incompetent spin doctor and a rubbish PR person.
PR companies surely should stop their employees doing this (whether they had knowledge or not!) because of the inevitable catching and embarrassing of the company and the product they're employed to promote! It just seems unprofessional.
However I believe the world doesn't actually work this way and that they will still get paid lots of money for being utterly fucking useless. Which makes her letter to the Reg (with respect, not a massive publication) even odder.
Oh and Reverb's a shit name for a PR company.
Sleazy PR. Use whatever words you want Snitker but ultimately I think everyone sees through your thin veil of smoke.
You are settling with the FTC = guilty. If you weren't guilty then you wouldn't be settling.
The words that the FTC have used to justify the settlement are only there to give you an out for a slim fighting chance of staying in business.
As I said. Sleazy PR - guilty as charged.
@aristotle
not necessarily guilty because they settled, just cheaper than fighting. Doubt the FTC would pay back their lawyers fees if they were not found guilty. And always a chance of being found guilty even if they aren't.
I do think they should have a policy about what their employees post though due to apparent COI.
Haven't those PR blockheads ever heard the term 'Conflict of Interest'?
Those 'users' should NEVER have posted those reviews even if they were 'just happy with the games'.
Or if they REALLY felt they had to post a review, they should have added that they were employees of the PR firm hired to promote the game, but posting in a private capacity.
It doesn't bother me too much. Depending on the total number of reviews the ones posted by the employees could easily have been insufficient to alter the scoring much.
The example comments are exactly what I ignore when I'm looking at reviews. They tell me nothing about the product.
When a company runs a competition, employees or their families are usually not permitted to enter that competition, so what real difference between that and these fools. It's blatantly obvious that people are going to question your motives for posting positive reviews on a product that you are employed to promote, regardless if the feeling towards the product were genuine or not.
Snitker, if she had an ouce of common sense or actual skill in the PR world, should have immediately denounced her employees' behaviour and apologized unreservedly.
One could almost guarantee she's lost her firm countless numbers of clients, because they're too stupid to even cheat at cheating correctly. I mean, seriously - Your own employees who *benefit* from the apps' success ? Did these halfwits not even think of asking friends or neighbours to post the fake reviews so they wouldn't, you know, be *traced back to them* ?
Sigh.
To think this is what the education system is cranking out in North America today...
I take it for granted that at least one review of every app in the app store is done by the developer or friends and family...?
I don't really see the problem, of course your going to say your product's good..
BMW call their cars the "Ultimate Driving Machine"... but I think they might be a bit biased..
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