coca-cola
It's a fizzy drink.
Coca-Cola is offering wrist bands to those attending the Village festival in Israel so they can update their Facebook status with a tap of the hand. That tap has to be against one of the huge "Like" buttons Coca-Cola has erected around the site, though tags are recorded as youth pass the festival gates too, so organisers can …
Unfortunately that photo will become the property of Coke and Facebook and will be linked to your online identity forever.
This may seem harmless, but lets propagate the idea to lets say DAB hosting a Spring Break party in Cabo or something. That picture of a red plastic cup may contain water, but no one will know and the under aged student drinking will have some explaining to do. (Guilty until proven innocent.)
Call me paranoid, but too many people aren't paranoid enough and don't realize until after the fact that unlike a tattoo, what you toss out in to cyberspace can't be removed. ;-)
And people think IM Gumby is my real name. :-P
My own kids really do not see any problem with broadcasting their details, location, movements or thoughts to all and sundry. They complain that I block too much of the info that they would like to freely broadcast. It seems all their friends are quite happy doing this and the occasional hiccup or problem caused by the wrong information or the wrong people finding things out is apparently funny rather vthan a problem.
I guess the Swedish kids prosecuted for bugging the staffroom and spilling the beans via facebook would just be passed off as funny.
I sometimes wonder if I am just too old to realise this.
As marketeering stunts go, it is of course a big success. Hey, it's all shiny and you're all cool, and we've got the technology to make you say so. To wit: Were there any "dislike" buttons on the field? No? Or any way to prefer pepsi cola instead? Thought so.
I wonder what the kids will say when they get acquinted with the far reaches of the consequences. For that alone I'd be fascinated to see the data liberated, perhaps through wikileaks. It still won't be science, but it'll be interesting nonetheless.
I have the (completely untested) hypothesis that I would die sooner from drinking 3 pints of coca-cola a day than I would from 3 pints of decent beer, ale or stout a day.
At least small doses of alcohol have been shown to have some potential benefits. Whereas coke's only benefit is that it can apparently be used in place of industrial strength cleaning products.
Max Headroom- Season 2, Episode 6-In this episode Edison tries to find out more about Zik Zak's latest promotional gimmick. Zik Zak's is giving away free Neurostim bracelets with every burger pack. You would think that Zik Zak would welcome this reporter, it would increase sales and they are both working for the same Network. Instead, they set out to end his investigation by giving him an addictive Neurostim bracelet. Edison discovers first-hand that the Neurostim is a mental narcotic.