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back to article Apple crushes Quattro as RIM hot-wires own ads vehicle

As Apple shuts down Quattro Wireless in favour of its own advertising platform iAds, it seems that RIM is looking to make a similar move into mobile advertising. Quattro Wireless was in the business of embedding adverts into mobile applications and web sites, but was bought by Apple in January to provide intelligence for Apple …

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  1. JaitcH
    FAIL

    Ad free pocket devices would sell me!

    We should all remember that the portable device user pays the freight for receiving these damn distractions, whilst also true for landline InterNet the cost/delay is less significant.

    For me advert elimination would be a PLUS!

    3 0
  2. oddie
    Heart

    just because you put an i in front of it

    doesn't make it clever.... especially not when your second letter is in Uppercase.

    It reminds me of the dilbert episodes when they realise that all the brandnames are trademarked, except the disease ones.

    Oh well, at least it's accurate.

    (hopes he isn't the 100th person to point this out)

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  3. Graham Bartlett

    Ashes to ashes

    "Fire the Quattro."

    "Don't you mean fire *up* the Quattro, guv?"

    "Nah..."

    1 0
    1. stucs201
      Reply Icon
      Joke

      Re: Ashes to ashes

      In other news:

      Gene Hunt crashes into fruit stall. Quatro Crushes Apple.

      1 0
  4. Anonymous Coward
    Anonymous Coward

    I hate advertising so much.....

    I’ll have to install ad blockers on my mobile too.

    So Apple et all, are shoving more crap in my face and I'm paying for the bandwidth, and possibly for the ad blocker. We should sue them for wasting resources on a device I purchase.

    Just who are those people who rush out an buy stuff just because thye saw an ad?

    (Why do we now use *stars* to emphasise words, when in the written word we CAPITALISE, more stupid "social netiquette")

    1 1
    1. Volker Hett
      Reply Icon

      When you use ad supported "free" apps

      you're not meant to be blocking the ads paying for the apps.

      Or another way, buy ad free apps and there is no need to block any ads.

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    2. yeehaw....
      Reply Icon
      Paris Hilton

      Because.

      If you CAPITALIZE, you're YELLING in netspeak.

      Simple, eh?

      Paris because I've been wondering all morning why quite a few people here want to do the nasty with her. No one here knows the chick has a STD? Probably more than one, but herpes has been confirmed.... yucka

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    3. I Like Heckling Silver badge
      Reply Icon
      Jobs Horns

      @ Obviously

      "Just who are those people who rush out an buy stuff just because thye saw an ad?"

      Is that a rhetorical question?

      These are the same muppets who rush out to buy the latest hyped up piece of apple crap, they love being bombarded with adds that want to sell them things they don't need, they're probably the same type of people who buy penis enlargement products because they see an add saying it works, or buy cheap Viagra because they got an email.

      Owning an iphony doesn't make you smarter, just more gullible. :)

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  5. Eponymous Cowherd
    Joke

    iAds??

    Start a web ad company with 8 mates.

    Call it Group of Nine (GoN) for short.

    Job Done.

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  7. Anonymous Coward
    Unhappy

    Is it just me?

    or is Apple starting to look like a Microsoft clone?

    1 0
    1. gerryg
      Reply Icon

      starting?

      Are you new to the industry?

      0 0
    2. Anonymous Coward
      Reply Icon
      Alert

      But....

      Apple took over the 'evil' mantra from Microsoft ages ago.

      0 0
  8. Arctic fox

    Are the marketin geniuses from you know who........

    ..........really calling this "iAds"? I must say that Steve Jobs really has an infectious sense of humour!

    0 0
  9. James Condron

    snigger

    iAds; making dyslexics chuckle since 2010

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