Soon they'll all be at it...
PAYG customers are massively more loyal than contract ones.
Offer them some decent handsets and you're made.
All O2 needs to do now is sort out their wheezing network and they'll be laughing.
Midsummer BlackBerry picking time and O2 has its finger in the pie, with a range of RIM's smartphones on Pay & Go in the offing. BlackBerry Pearl 3G, available in black or purple exclusively for O2 at £250 BlackBerry Curve 8520, also comes in black or purple at £150 BlackBerry Pearl 3G BlackBerry Curve 8900 at £280 …
I understand it's not suitable for everyone, but contract seems WAY better in this instance. My wife got a Bold 9700 with 100 mins, unlimited texts and BIS for £20 a month on Orange from a third party website. Phone cost a whopping £24. It just works out so much cheaper in the long term and with no up front cost.