New music file aims to sink piracy using blogs and Twitter

Yes.

I predict this will crash and burn.

umm, no thanks.

"the metadata of licensed files can be automatically updated whenever a player is connected to the internet. Labels will also have the option of providing user-customisable content."

El Reg, that's surely a typo. You mean, "Labels will also have the option of filling your device with advertising material."

Secondly, who buys a song for the written lyrics etc? I mean, first of all, the lyrics are almost always online. Second of all, if you want your music to come with pictures etc., so they look better when you're showing off your iPod/phone/whatever then basic MP3s are already used for this function by every major player & service. What is the advantage of this new format if it offers no benefit in playback quality? It sounds distinctly like a new way to add DRM to digital music. Door, stable, horse, bolted.

The benefits are...?

So by buying the track legally I open myself to being watched and then bombarded with spam, with no extra boost to sound quality. Forgive me for not thinking that this is a particularly compelling "benefit".

The good thing about MP3 is

its easy and it's free

It would be nice to have Mp3 with Extra but would the content be worth paying for or will it be like DVD extra content. $hite

How is that a benefit?

Couldn't the same thing be achieved by making the album/track artwork a QR code containing the artist's website link? (Because let's face it, all the things they list as "advantages" are things that the artist should be pushing through their web presence).

Quite aside from which, I have no idea why I would want to have my files remotely updated by these fine folk every time I go on the internet. Sounds like a recipe for disaster.

I'll stick to my download once, listen forever account with emusic, thanks.

Leave my metadata alone!

And I can find all that other junk using a search engine, thanks.

Nope, we need another idea.

This line says why it will fail

MusicDNA files will be backwards compatible with existing MP3 players though, so will offer no improvement in sound quality

Ahh so no improvement in sound quality, but loaded up with a pile of DRM and useless crap?

Yes, i will be sticking with my MP3's thank you :P

Now with bonus advertising

It must have been a 21st century Einstein that came up with this one. I can imagine the meeting:

"Hey, look, this'll stop the kids stealing music and stop Bono whining. We'll have a new format and it will include adverts. It'll also phone home so we know what they are listening to. They'll lap it up when they see the advantages over a vanilla mp3. Bring on the celebratory hookers and Columbian marching powder, we're gonna be rich again!!!"

I can't wait

I can't wait for my music player to send all my personal information to someone who can then spam me with "targeted" ads. How cool!!!

Secret tracks...

and bum content. This has all been tried before. Do you buy the DVD to watch the movie, or for the sometimes snide development chatter, goober game and cut with reason alternate takes?

All I need is for the stupid thing to open a browser and shoving twitter feeds at me just because I'm playing a song. I play the stuff for the audio experience.

hmmmm

Yet another place for malware to hide can't see this ever working.

Srsly?

My, what a bit of FAIL this is... It's just an mp3 with tags added at the end -- and as a bonus, this FAIL could only have come through Fraunhofer because those lametards own the patent for mp3 and would sue any other lametard who would try this first.

Okay....

So I can have DRM free old files that work with everything and no changes needed or these new DRM loaded files that can only be used with the very latest devices and software ( yes I know about the backward compat mode, but if want the full SP ), which are endorsed by the nasty corps?

Hmmm, tricky choice that one!

This reminds me of another file...

Files that dial out from your machine whenever you're connected to the internet, to broadcast information from your machine to the home server?

my outbound firewall is going to LOVE you.

ID3

MP3 ID3 pretty much holds all the info you want.

http://en.wikipedia.org/wiki/ID3#ID3v2

It would have been better to start up a company that focused on filling these bits in, including the URL metadata (which then would be useful to point to gigs n stuff).

But no, it's DRM, in a fluffy package back door.

The benefit of the doubt

Hmmm. Let's not be quite so quick to dimiss this out of hand as yet another evil machination on the part of greedy music moguls still pining for the lost Eden of limitless profits from an out-dated retail mechanism. I'll whisper it, but this could actually represent some of the first progressive thinking in how music is sold and marketed in the digital era.

I know. It's a heresy, but there you go. If the music business spent more time investing in this sort of R&D, rather than staging endless showtrials and employing ambulance-chasing lawyers we might actually see a greater proportion of music fans being prepared to ditch their torrent clients and embrace a value-added, content-rich, continuously updated retail model.

I know it's cool to hate on the fat-cat music biz crooks, but let's just see if they give this idea or something similar a try. For all their lazy, petulant intransigence, I'm still willing to let them state their case make a fresh start of it.

Empty space

I really couldn't be less interested in yet another file format which promises to deliver what I already get elsewhere. Only this time, the damn things will want to track me!... Oh, and bombard me with a ton of content I don't even want.

If it can be played, it can be copied. If it can be copied, it can be converted. And if it can be converted, it will all end up in a file format like MP3 or FLAC or anything else we want... minus all the other garbage they will try to cram down our throats. It's all just another form of DRM.

Will these idiots never learn? They're trying to continue a business model that ceased to function a decade ago. It's dying... let's pull the plug already!

Not really DRM

As noted, all this could be done with ID tags and it's the player or application over-seeing all those files which keeps them updated.

I've used MP3 tracks with additional tags to make what's shown on a small LCD screens more suitable than what other tags contain with my own MP3 player application, I could also store licensing information in there if I wanted.

None of that stops the MP3 being used as an MP3, it doesn't make MP3 DRM'd in any sense except a player can look for such licensed information and reject those without it. A player not looking for that meta data will play it just as before, unless what's proposed here is a more significant shift in what's in an MP3 file, and that doesn't seem possible while maintaining the promised backwards compatibility.

Seems little different to dynamically changing the song's filename to have "[Next Gig: London Apollo]" on the end. You can remove that or any tag or add to make a song compatible with a DRM'd application which wants it.

Pillocks

Gotta love the music biz:

Q) We're losing money because we don't know what good music is anymore and so hire awful artists - what can we do?

A1) Blame open-source advocates/the general public/free speech/invent fake pirating stats.

A2) Come up with some bullshit to convince people that they should pay much more for ad-/spyware that costs them v. little to produce.

A3) Demand control of the internet to prevent vastly exaggerated pirating that doesn't really happen.

A4) Extort money via entrapment off grandparents/other innocent people that half the time probably don't even know what HTTP stands for because we want to send a message that they're money grabbing bastards ... and that we're not.

The rest of the story...

...they'll only play in Silverlight!

What a fabulous idea

I mean, considering theres no big label support, and they're releasing a nive little player to go with it! which is super cute, because being a complete unknown and competing with iPods is afantastic business model which cant possibly fail at all.

you really want to push DRM music? let me download an album in FLAC --AND-- throw in the digital masters, so I can strip individual elements. then we might have something to talk about, otherwise... really? every DRM system has a built-in fail point beyond which the files will refuse to authenticate and play. why would I pay money for something that is guaranteed not to work one day, and not because of a bad scratch, cracked vinyl, or tired tape, but because the DRM company couldnt hold up its side of the bargain?

and unlike disc scratches, tape failure, etc, when that day rolls around its not just one album. It'd be like waking up one morning to discover every CD you bought from EMI just evaporated. thats why people dont touch the damned things.

Fail 2.0

This has got to be a great example of thinking up a cr@p idea that nobody wants or needs, and would actually make the experience worse at the same time.

Was this thought up by the Labour Party?

Let's ask, shall we?

Perhaps these geniuses should ask listeners what really matters to them instead of asking RIAA. They might find out something really odd, for example it may be that folks really want a karaoke option where the vocals are muted and the lyrics have a bouncing ball; maybe some folks would like to detract or enhance percussion, bass, brass or guitar as a way to practice perhaps with the notes displayed a musician-karaoke if you will. Whatever it is, it has to be portable if for no other reason than a guitarist with a pignose could use nothing more than an !pod for backup.

Oh, if someone wants to do this, feel free. I hereby cast the idea into the public domain, sorry Steve no patent there, that said the implementation is up to you.

DRMs discourage people from seeking legal channels.

Eh? Then that means I can't take my MP3's which reside on my SD cards, and use them in my car stereo. I see this as an EPIC FAIL if they want to prevent people stealing MP3s. The only way you can encourage people to buy their MP3s is to change the music business model. However there are still people that mistakenly believe that they can make music, thus make money. Nope. If you are professional musicians, then you need to look into other revenue streams. Merchandise, trademarking the band name, touring, proper marketting etc etc. This is where the money is at.

I will NEVER use DRM protected MP3s and will ALWAYS seek alternatives. Currently I buy all my MP3s from 7Digital where there is no DRM, and it will play on my mobile, my car stereo, my computer, ........

Music DNA database

When you connect to interwebs they will create a database of which users bought and therefore own each track, so if two users have the same assets they know who bought it first and therefore who the Long John Silvers are. Wait... is that black spot? Sound useful?

Hmmm

Pretty strange one this isn't it?

Unless I'm missing something iTunes already gets the album artwork for me... Yes it's a bit anal, but I quite like my music having it's artwork.

I don't know the techy stuff around it, but the end result is the same.

Lyrics/Tour dates etc can all be found online, can't imagine people are that fussed about having them on their mp3 players? Oh, and can't most mp3 players handle lyrics already?

And it not being superior sound to mp3 seems a bit strange. Whatever happened to mp3hd, which supposedly does have better sound?

Even if mp3hd doesn't/didn't take off there's always FLAC (yeah, the files are massive but so's my PC's hard drive ;) )

I feel like I'm probably missing the point, but from what I can see mp3 already does what this claims to do??

When it comes to solutions...

...simple usually wins out. MP3 managed to deliver quality and do it simply--one file, one song, and at good enough standards. The only way you're gonna beat MP3 is to either deliver something as simple as MP3 but better...or deliver something SIMPLER than MP3 (which I frankly think will be hard to do, considering how simple MP3 is already).

Interesting...umm

I'm 110% all for supporting the artists and NOT the media corporations. There are too many problems with this idea.

I might be missing something here, but I could see how this new format be interesting to indie artists that rely on the distribution of their music for absolutely free and without compensation, but rely solely on having their fans attend their concerts and buy their merchandise. I can't see anything wrong with unknown artists wanting their concert and merchandising info to be fed to their music files in the hopes to earn a living.

But, why not create MP3 ID4 that will do this instead?

I would NEVER support such a thing if it were flogged by Sony/WMG/EMI/etc. Fuck them.

As for the DRM. Indie and unknown artists need to understand that DRM will only destroy their chances. I'd also be concerned if the streaming information content distribution of this MusicDNA got hacked it could wreak havoc upon their fans and will drive them away permanently. That is very very dangerous.

In addition, what if someone created a virus that hunted down MusicDNA music files and hacked them to become spam relays or part of a botnet? What if they were hacked to spew porn, pharmaceuticals, gambling spam instead?

As a general rule, ANY closed format file is very bad for business.

Right...

So we'll be able to have our browsers open on a forum full of people complaining that every time they listen to the damn song their browser open on the forum full of people complaining about how their brows..... and so on.

Nothing about this sounds good. Nothing about this sounds useful. In fact, it sounds like something of a recipe for disaster - didn't anybody learn from Sony's failed rootkit attempt? A choice between an "enhanced" MP3 and a <cough>download</cough>, I think the legal risk is slightly less bothersome than the security risk.

Okay, say it with me. Three times for emphasis.

FAIL.

FAIL.

FAIL.

MP3 will live forever

The music industry needs to adapt their business model rather than trying to protect the existing model. We've been downloading illegally since the late 1990s and the music industry is still alive and kicking. The industry won't adapt until illegal downloads truly start to hurt the bottom line.

illegal

"In what is claimed as MusicDNA's main advantage over illegally downloaded MP3s ..."

What's the advantage over LEGALLY downloaded MP3s then? (Or do they not realise that it's perfectly possible to have MP3 files that are not "illegal").

The decomposing composers

Can't image Hildegard of Bingen, Mozart, Beethoven or Wagner doing much twittering or for that matter von Karajan or Solti doing much blogging.

I know the Konzertgebouw, and Berlin and Vienna Phils aren't going to visit Australia soon, and the Bayreuth Festival also won't be coming this way soon either, and as for the 'Oyley Carte that disappeared a long time ago so I won't get any twits from them...

As for the words - when listening to sacred music - they are all the same ... except when Mrs Schubert's naughty little Franz makes some subtle changes in the Credo in D167 - and Opera or Oratoria - well who really cares? - I don't speak french or italian, and can pick up enough when sung in german or english not to need to worry, especially if the choir/chorus is good and the soloists enunciate.

These idiots assume only contemporary music is being ripped - I am not to worried about the mp3 quality loss, as I play the music mostly in a noisy kitchen (moonlighting as a dishpig whilst I finish my degree - it keeps the FOH staff and the rest of the kitchen staff out of my little kingdom :-) ) .

So many icons to choose from ....

MusicDNA = Spyware AdWare

Think this new fanged formats just another spyware app in the making

- Getting your Tracks too call home is just another way of getting money earning statistics information that the track is still being played so you can then use to put on more concerts so you get even more money.

- Its also another way of spying on the customers. “Well he put it on the ipod played it 500 times, and that other pc and gave a copy to his friend, and now he has let the whole world have a copy”

I say NO to MusicDNA it can die like all the others that have failed before it

No title required.

All that has to be done, is to convince the artists to step outside the vicious chain of promotor/distributor control. Incentivise the artists to produce music for themselves and publicise/sell it themselves and the likes of Louis Walsh/Simon Cowell will be no more... Artists will make money from their music and mere humans like you and I will have access to what we want at sensible prices.

Let's remember - the promotor/distributor geeks who actually bring the lawsuits (with the exception of f**kwit Bono) are NOT trying to protect artist copyright... they're trying to protect their own profits...

Record companies

When will they realise that the way forward is to invest money in acts in the same way that they used to.

We need less of these acts which last a year (tops) and are based entirely on mass advertising campains (X Factor etc) and a return to the traditional ways of finding musicians.

In a lyric I first heard over a decade ago "If The Doors or John Lennon were getting started now, the industry wouldn't touch them in a million years"...

So less DRM and hype and more artist development. Everyone knows it makes sense!

(It also means we'll see less shit like Jedward!)

The F-word

1. Play file with MusicDNA in approved player.

2. Capture raw digital audio at driver.

3. Save without DRM in a format of your choice MP3, Ogg....

4. Share via chosen method (torrent, usenet, etc).

Latest DRM nonsense shown to be worthless - Done!

"...will offer no improvement in sound quality"

So, to paraphrase: New improved Shit, now available with extra Shit.

I believe that WMA and the Zune have this market already sewn up though.