Dodgy Business Plan?
From the article:
"LiMO makes great play of offering a "common vision" by bringing companies together, but it's a vision that puts the network operators back in the driving seat - Vodafone is the first, but every other operator will be crossing their fingers and hoping that the world's biggest can gain control of its customers before it's too late. "
Or, mobile operators could instead use a business model that doesn't require them to sell additional services in order to turn a profit. That is, don't make a loss on the phone/tariff combination, and write good in-house apps that *people want to buy*. Then, it doesn't matter which marketplace is used to distribute them, the operator will still make money.
Or do they just want to skim the profits of other developers by charging an excessive cut on each app sold? (a la Apple - although I don't have the figures to say whether their cut is "excessive" or simply enough to cover the operating costs of their App Store).