I'm confused.
Are we channeling Private Eye's "Pseuds Corner" here all of a sudden?
We're overdue a cheery Reg 'willkommen' to The Guardian's new Teutonic media and technology correspondent. Standing in for our liebling überblogstress Jemima Kiss, is the amazingly-named Mercedes Bunz. Despite the images of leather and polished wood her name might conjure, Ms Bunz was actually poached from Berlin-based …
"Emil Jellinek, known after 1903 as Emil Jellinek-Mercedes (6 April 1853 – 21 January 1918) was a wealthy European entrepreneur who sat on the board of Daimler-Motoren-Gesellschaft ('DMG') between 1900 and 1909. He specified an engine designed there by Wilhelm Maybach for the first 'modern' car. Jellinek required naming the engine after his daughter], Mercedes Jellinek."
http://en.wikipedia.org/wiki/Emil_Jellinek
"what insights will Mercedes bring to The Guardian's world-beating coverage of itself, Twitter and its executives' favourite conferences?"
Wait - I thought that was The Reg?
Oh, no, of course - El Reg has the inestimable benefit of added coverage of Paris Hilton. As you were, then.