Will it be...
....hideously expensive?
LG has, as promised, demoed the world’s largest OLED TV at this year’s ongoing IFA event in Berlin. LG_OLED_003 LG's 15in OLED is the world's largest, for now Despite only measuring 15in, the screen jumps on the super-thin screen bandwagon kicked off by Sony last year when it launched the 11in XEL-1. Sony’s OLED display …
Presumably they were trying to blow people away showing off wide color gamut, or something. Obviously wouldn't really come through shown on another display... :P
Still seems a bit odd, though, you're right. But I can't imagine color reproduction sucks on a panel like that; it just doesn't make any sense - the people designing these things aren't idiots.