Landgrap of the fiefdoms
The trouble, here, is that - as with .NET - there was a genuine product (and an idea), here, at one stage, but every secondrate manager in Redmond in charge of a failing business unit has made a grab to get their product rebranded as an 'Oslo' product. Senior Partners - the Bewildered Old men, who haven't really been able to grasp what was going on since they took away the 'peek' and 'poke commands' - nonetheless remain protective of their little fiefdoms, and work tirelessly to shoehorn their product (one that should never have retained its funding in the firstplace), into the latest buzzword-protection envelope, because once within that envelope it automatically becomes 'strategic' and no one can question its viability.
Thus, "Wireless Server 2008" becomes "Oslo Wireless Server 2009", and the meme pool begins to look more and more like a sewer - as into it, is poured yet another muddled explanation as to why "Wireless Server Two-Thousand-and-Real-Soon-Now, hooks into the Oslo paradigm shift". (One bloke I spoke to, from the Redmond Campus, once told me that, as a joke, someone convinced a senior partner that 'Bluetooth' stood for 'Binary Logic Unigram Encoded Throughput in Object Oriented Transmisson Hierarchies', or something... and then let him do a presentation on it. At the end of the presentation, no one spoke up, because the partner was a level 64, or something. Is this story true, or legend? Who knows, but the very fact that people at Redmond still tell this tale to one another probably says something about how the Partners are percieved by those below them.)