Hmm..
"This is a team that is intensely focused on quality and innovation." regarding EA?
I guess if wringing the last few drops of life out of tired and dull old franchises like Need For Speed by adding more emo guitar crap and unreadably over-designed interface is innovative, then sure. Every now and then, something interesting slips out by accident, but right now, they feel like they do for games what Fox does for TV.