Pure Digital Evoke-2S DAB and FM radio With its ‘chip company that also makes radios’ label firmly in the past, Pure Digital can now move on to produce products at the top end of the market. But to justify its premium price of £170, the "luxury" Evoke-2S needs to deliver a something special. Fortunately for Pure, it does just that. Pure Evoke-2S Pure's Evoke-2S: …
The idea of quality and DAB in the same context beggars belief... I don't care how good the playback is, the source remains low bitrate crap.
And how many more identikit, retro look wooden boxes are the DAB manufacturers going to inflict on the market. The few DAB enthusiasts already own radios, all of them square bloody wooden boxes. If there's any scope for widening the market this ain't how to do it.
I bought an almost identical-looking (but more aesthetic IMHO) Ferguson DAB about 2 years ago from Curry's - it was 'on offer' for £30 and the FULL price had only been £50.... PURE are a bunch of mavericks trading on a name that is entirely unjustified as my Fergy is equally as good as this thing at a fraction of the price.
Apart from it being crap old-style DAB [no indication of whether it can be upgraded to DAB+] - just what is it about the producers of DAB radios which obsesses themwith wrapping their sad, misguided products in cheap tacky wood-veneer? Such 'style' reminds me horribly of 1970s MFI/Hygena kitchens and the first generation of VCRs and TVs from the 1970s whose stylists were clearly receiving major backhanders from the makers of 'Fablon' self-adhesive pseudowood.
If you want to sell crap DAB radios you need to make them look modern, not like a loathsome throwback to the horrid days of Bri-Nylon, Vesta chinese-meals and duck-egg-blue bathroom-suites.
Just the thing for 1993. Only it's, er, 2009.
The DAB we in the UK adopted is so far out of date, and so lousy in quality, it's little wonder that slightly more enlightened countries elsewhere have dumped it long since.
Of course when DAB+ comes along, then maybe things will improve, but if you've shelled out this kind of money for something that looks like being non-upgradeable and therefore obsolete, you're obviously not going to be one of those embracing the kind of digital audio broadcasting which the UK should have had in the first place.
As for the price: it's doubtless based on volume (unit, not audio) cost and as the market for DAB in the UK is now slightly less than the total number of advertisers using ITV, then Pure has done a good job in bringing the price down to that level, seeing as how sales might reach half a dozen this month and two the month after.
El Reg shouldn't lament the apparent failure to include Pure's powerpack as standard though: the Internet has plenty of tales of users who found the powerpack rather too hot an attraction.
Ah well. Another DAB radio, another era.
Perhaps El Reg would now like to give a thumbs up review to the Binatone portable record player? Apparently it's very good.
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