Re: Depressing, ...
"...an increase on a fee of $10..."
Please re-read the article, specially the part about the price caps being removed.
And now let's make some numbers:
Ten million .org domains, "sold" for one beellion $$$. To save you the calculations, Ethos is valuating every one of these domains at $100.
Ethos Capital* has to recover that investment as soon as possible and, afterwards, extract as much money from the domain's owners as they can, because, you know, "yadda yadda creating value for our shareholders yadda yadda".
The obvious way to do this is to raise prices abruptly in, say, $30 or $50 per year, and they will be able to do this because, for the small ngos, it'll be far cheaper and less risky to "pay the man" than paying all the costs incurred by shifting domains.
"...will really screw Médecins Sans Frontières."
No, it won't. I specifically wrote "...very small and already struggling to pay the bills" in my comment. For MSF and other big NGOs this will be less than a rounding error in their numbers.
A few of my clients are small non-profits using the .org TLD and often I just don't charge them, or bill them only a fraction of the work done. Hint: They definitely aren't raking it in!
This is a cross between a land grab and a protection scheme and looks like something from "The Sopranos" or "The Wire".
Engage brain and think
Follow your own advice yourself.
Note*: Definitely NOT an ngo!