back to article Hey, it's Google's birthday! Remember when they were the good guys?

Google is celebrating its 21st birthday today – old enough to buy its own celebratory pint in many states in the US. Larry Page and Sergey Brin met at Stanford University and officially launched the site in 1998. This was preceded by a variety of soft launches but the company chooses September 27 as its official birthday. …

  1. STOP_FORTH
    Happy

    Old search engines

    I used HotBot before Google appeared. Even they had targetted ads from my recollection.

    I remember seeing the first ever Web page, I assume on something like Navigator.

    My beard is not grey, although there are patches of white. Why do you ask?

    1. SW10

      Re: Old search engines

      I remember using Yahoo!’s tree structure to find websites (yes kids, it was like the whole WWW on one page!) and then moved to AltaVista which HAD A SEARCH BOX!

      The first time I saw Google I was completely seduced by the all-white page and lack of clutter (Yahoo! by now a portal, still trying to corral accès to the whole web through one page). However, the real magic was the accuracy of the results Google produced back then, it seemed mind-readingly spooky.

      Obviously I’ve since moved on and now use a blend of ddg and Qwant

      1. JohnFen

        Re: Old search engines

        "the real magic was the accuracy of the results Google produced back then"

        I fondly remember that accuracy. Google search result quality has fallen a great deal from those heady days.

        1. John Brown (no body) Silver badge

          Re: Old search engines

          "Google search result quality has fallen a great deal from those heady days."

          Back in those heady days, web pages tended to have useful information on them. I wonder how much of the poor results is due the billions upon billions of pages now on the WWW, the vast majority of which are useless vacuous crap if not downright wrong or fake?

          1. JohnFen

            Re: Old search engines

            Perhaps, but I personally saw the search results drop noticeably once Google started "personalizing" search results, and it has continued declining ever since. I haven't seen other search engines suffering a drop in search result quality (in fact, they're mostly improving, albeit slowly).

            As a result, I'm not so sure that this has much to do with the size of the web.

        2. Dinanziame Silver badge

          Re: Old search engines

          > I fondly remember that accuracy. Google search result quality has fallen a great deal from those heady days.

          I simply don't believe you. I remember a time where I often needed to go to the third page of results to find what I was looking for. I would bet that now 99% of users never see the second page.

          1. JohnFen

            Re: Old search engines

            You don't have to believe me. But my experience with Google search is the exact inverse of yours. In the older days, I usually found what I was looking for on the first page. Now, I usually need to go three or four pages in.

      2. veti Silver badge

        Re: Old search engines

        Altavista was awesome in its day. Then it started trying to become a "portal" (remember those? - everyone wanted to be one in the mid-90s), and here we are.

        Google, on the other hand - they've actually pulled off the "portal" transition without dying horribly. True that it's done horrible things to the quality of their service, but hats off to them - they've achieved what Altavista and others never did.

    2. big_D Silver badge

      Re: Old search engines

      I mainly used Alta Vista in the old days, I think Yahoo! for a short while, but AV was head and shoulders above the competition, when it arrived.

      But back then the 'net was small enough that you didn't need a search engine for common sites. I first used Mosaic for browsing, then Netscape. I remember going to a Microsoft event on web, where they introduced IE4, taking the CD back home and finding that it was an unreliable POS that crashed on every second page load... When it worked, it was fast, but it was just too unstable.

      Using IE became inevitable though, towards the end of the 90s. I quickly switched to Pheonix, sorry, Firebirs, erm, I mean Firefox from its first beta release. 2015/16 I dallied with Edge and Chrome for a bit, but quickly switched back to Firefox.

      I use DuckDuckGo for most of my searches these days.

      1. NATTtrash

        Re: Old search engines

        I mainly used Alta Vista in the old days

        I also remember switching to Alta Vista, because it was/ seemed better. But I also remember using Lycos before that... Which I don't see mentioned here anywhere. Does confabulation now really got a hold of me?

        1. big_D Silver badge

          Re: Old search engines

          I remember some adverts on TV with a dog for Lycos, but I never used it.

          1. JohnFen

            Re: Old search engines

            Lycos was alright, but not as good as Alta Vista, in my opinion.

            1. Intractable Potsherd

              Re: Old search engines

              I started with AltaVista then went to Lycos, for some reason I can't remember. I then used a meta search program that I can't remember the name of (Windows program with, I think, a nautical name). That program was slooooooowww to produce results, but they were very good (subject to accurate search terms!). A friend suggested that I try Google, but the minimal frontend made me think that it was unfinished, and I didn't go any further with it (I was working on a dissertation at the time, and didn't need the hassle of a half-baked search engine). My friend then asked me for a search term (this was 1998-99, so it would have been on some aspect of the Citizens' Income), and put it in Google using natural language ("Errrm - whatchadoin'...?") - he got better results than my meta-engine in significantly less time (the little bar that told you how long the results took was amazing!), and I was sold immediately. The trouble is, I still am...

              1. Intractable Potsherd

                Re: Old search engines

                Replying to my own post - thanks to WereWoof further down the thread, I can now remember that it was Copernic I was using (don't know why I thought it was a nautical name, though!)

              2. JohnFen

                Re: Old search engines

                Now that I think of it (this was a long time ago, my memory fades)...

                Altavista was my main go-to. But more often than not, I'd use multiple search engines when looking for something, as each search engine seemed to have a different pool of websites in their databases.

                This was what made Google so attractive to me when it came around -- it could come up with the results I'd otherwise need to use 4 or 5 search engines to find.

  2. N2

    Remember when they were the good guys?

    Yes, it was a very long time ago...

    1. SVV

      Re: Remember when they were the good guys?

      I think the beginning-of-the-end date can be pinpointed to the moment the ads started running. Not that there's anything intrinsically wrong with advertising, but the way it started with the list of unobtrusive hyperlinks by the side of search results and evolved into the situation now where many searches are becoming almost completely useless, due to the amount of people trying to sell you something swamping the information you are trying to look up quickly is pretty much the history of Google search. The first company to be able to effectively filter out all the search optimised commercial crap from useful information could be a real threat. But they would probably end up going down the same route eventually.

      1. Pascal Monett Silver badge

        Well StartPage looks like a good candidate for that.

        1. STOP_FORTH

          How do they make money?

          I briefly visited their site, what did I miss?

          1. 1752

            https://support.startpage.com/index.php?/Knowledgebase/Article/View/180/0/how-can-startpage-be-free-how-do-you-make-money

            Basically ads, it says 'anonymously generated solely based on the search term you entered'

            Turn your ad blocker off it will show 3 ads the top of each search.

            1. STOP_FORTH
              Facepalm

              Whoops! I am always stunned by the look of full-fat, ad-infested Web pages.

              1. ShadowDragon8685

                I know, right? Having to use the internet without an adblocker, etc, is horrifying.

      2. Cederic Silver badge

        Re: Remember when they were the good guys?

        The ads weren't really the problem. The politicisation of the search results is the problem.

        It must be embarrassing when Microsoft's search engine is seen as less biased.

        1. Charlie Clark Silver badge
          Facepalm

          Re: Remember when they were the good guys?

          Yes, because given the choice betweem commercial exigencies and conspiracy theory, you'll choose conspirancy wins every time.

          I am, of course, paid by our lizard lords and the illuminati to sow discord among the faithless.

        2. veti Silver badge

          Re: Remember when they were the good guys?

          It's hard to avoid politicisation of anything, but in the case of search - the ads made it completely unavoidable.

    2. Anonymous Coward
      Anonymous Coward

      Re: Remember when they were the good guys?

      I donut remember

      Dey wur evil before it even started

    3. big_D Silver badge

      Re: Remember when they were the good guys?

      ...in a galaxy far, far away...

  3. JohnFen

    I remember

    I remember when Google was a force for good. If only they had stayed that way -- but I guess that was too much to hope for.

    1. chivo243 Silver badge
      Big Brother

      Re: I remember

      um yeah, about that... I think Gogglphabet had some forethought in what they were doing, they surely had a roadmap, and it lead here.

      1. JohnFen

        Re: I remember

        That certainly could be. In fact, I edited out a portion of my comment alluding to that possibility.

        1. doublelayer Silver badge

          Re: I remember

          It could be, but frankly I doubt it. It's a pretty easy thing to take an idea you think is good, develop it, and try to push it out. When you get lucky and the idea takes off without a lot of painful effort, you can be dragged along in the tide. I think that Google probably started like this, and it was only when their incoming wave started picking up other junk that they started to realize that this could go in a number of directions. At that point, they found the easy way to make money, and discarded the original spirit that we saw in that whole "Don't be evil" thing.

    2. John Brown (no body) Silver badge

      Re: I remember

      "I remember when Google was a force for good. If only they had stayed that way -- but I guess that was too much to hope for."

      Like kids, they start off sweet and innocent. Then comes the Terrible Teens. Back in the day, reaching 21 would be the time we'd expect them to grow and mature, becoming responsible. But here in the ealry years of the 21st century, it seems many don't leave home, get jobs and grow up until their late 20's early 30's. We might have a decade or more before Google grows up.

      1. Danny 2

        Re: I remember

        I dated a 21 year old when I was old enough to be her father. She stated that to me, and I replied, 'Aye that is true, where was your mother living in 1985?' so she punched me hard on my jaw. She said her mum was part of the nude dance in Wickerman and I replied I'd masturbated over her as a child. She went to punch me again but I was expecting it by then and she missed.

        I tried to explain what life was like before electronic beeps which are ubiquitous today. And her approach to our sex life was more akin to a porn video than anything I'd experienced at her age. She said she couldn't ever imagine a female leader of the Labour party, and I explained that nobody saw Margaret Thatcher becoming PM, not even herself.

        I'm celibate now, but I stress this is voluntary and both me and womankind have made peace with it. I still love women, just don't want the stress of the horror of sexual intercourse. [Trivia: The Horror of Sexual Intercourse was the working title of the first Del Amitri album, later named eponymously]

        https://www.youtube.com/watch?v=Hf6esIX45fI

        Here is a party full of my friends

        And here is a cup being filled up to be drunk again

        We are just starting luxurious lives

        To be drunkards and diddymen

        Making gulf wars and battered wives.

        Now I may be pleading

        But there's no love nor fear in my eyes

        Just greediness

        I'm not seeing this sleeping dog lie.

        1. Tom Paine

          Re: I remember

          As a young student I'd a mate who was obsessed with that early incarnation of del Amitri - Hammering Heart, Sticks & Stones etc. Had a few of their songs on compilation tapes, as you do, then forgot about them for years, then much more recently during a spell of slightly intoxicated nostalgia went and bought it online[1]. Musically it stands up very well, but the lyrics... let's just say they've not dated too well.

          [1] there's your IT angle

      2. JohnFen

        Re: I remember

        "We might have a decade or more before Google grows up."

        I have a hard time seeing Google ever "growing up". They'd have to completely change their business model.

    3. e^iπ+1=0

      Re: I remember

      "I remember when Google was a force for good. If only they had stayed that way"

      I think things changed a bit around the time of the doubleclick acquisition. It's almost as if they bought Google rather than the other way around.

      1. JohnFen

        Re: I remember

        Indeed.

        I remember when that acquisition happened. Doubleclick was a pretty awful company, and I actually thought that it might be possible that Google could do it better. And, for a while, they did -- but it didn't last. It's almost as if Doubleclick's corpse was infectious and Google caught the disease.

  4. nematoad
    Unhappy

    Sic transit gloria mundi.

    I remember running around all the other people in the desktop support team I was in raving about this new search engine. When I first used it it was still in beta but even then it knocked its competitors into a cocked hat.

    Alas how things have changed. I would not touch Google with a barge pole and try as far as possible to keep my data out of their clammy clutches. Though this is getting harder and harder.

    Now I use Duckduckgo running under Palemoon, it may not keep Google at bay but it is a start.

  5. Blank Reg

    I remember when they used to say they were the good guys

    But you didn't really believe them did you?

    1. doublelayer Silver badge

      Re: I remember when they used to say they were the good guys

      I did. I'm sad to say so, but I did. It was in the 2000s. I was younger, prone to assigning things to good and evil boxes or at least along a one-dimensional sliding scale, and Google played right into the good box. They were developer focused, or appeared that way. They released a bunch of things as open source. They took action to make SEO less useful and keep search results relevant, and they succeeded quite often. When someone tried to break the internet with stupid legislation or proprietary standards, Google used their influence as a big tech place to inform the relevant parties that that would not be happening. I still don't know how much of their descent was already in action at that time, but I like to believe that they were once the way I remember them. It gives me some nostalgia while I remove more of their current tech from my devices.

  6. jake Silver badge

    Good guys?

    For megalomaniacal values of "good", perhaps. Seriously, normal people aren't narcissistic enough to purchase personal 767 aircraft ... not even very rich ones.

    But that's OK, at least they do no evil. Oh, wait, they dropped even that pretense, didn't they?

    I never used google. Instead, there was altavista, then metacrawler, now DDG ... google has always rubbed me the wrong way. Gives me the willies, it does.

    1. Anonymous Coward
      Anonymous Coward

      Re: Good guys?

      The chairman of the board of my employer owns a 787 and he's not as rich as either Brin or Page.

      Anon because.

  7. Anonymous Coward
    Anonymous Coward

    Back in the day I preferred altavista to be honest. Google just got better in the end.

    1. Imhotep

      Shovel Ready

      Ditto. Ahh, those were the days - when an application confined itself to just performing the task it was designed to do.

      1. Jamie Jones Silver badge

        Re: Shovel Ready

        The key selling point about the original google was its quick and decluttered web interface. At the time, altavista had turned into a huge bloated soup of banner ads and tables.

        https://upload.wikimedia.org/wikipedia/en/d/d8/Altavista-1999.png

        1. jake Silver badge

          Re: Shovel Ready

          Banner ads? What are these things you call banner ads?

          (Even back then, people with a clue were blocking that kind of crap.)

    2. Charlie Clark Silver badge

      I remember the time. Google came on the seen just as Altavista was switching to pay to display, which almost overnight guaranteed that Google produced more relevant results and, with the VC backing, was able to turn that ability to produce relevant results into something it could sell. This success engendered the Silicon Valley VC model that sees network effects and monopolies above anything else.

      I've always seen Google as just another US technology company. However, so far, I don't think it has yet reached the heights of abuse that in their time, AT&T, IBM and Microsoft have, and that Oracle and SAP currently enjoy. I expect it to bend, and occasionally even break, the rules. But I'm also repeatedly surprised at their long term to commitment to some ideas (YouTube was one big and expensive bet) and engagement in standards work even beyond their own narrow agenda.

      Overall, I think we're lucky that Page and Brin maintained so much control of the company. I shudder to think what Google would have become if the VCs had gained control: some kind of Frankenstein mix of Uber and Facebook, no doubt.

      1. JohnFen

        "I think we're lucky that Page and Brin maintained so much control of the company."

        I do think that their control delayed the decline of Google for a long time, but in the end, I don't think it mattered. I don't think Google now is any better than it would have been if the VCs had control.

  8. Anonymous Coward
    Anonymous Coward

    Remember when they were the good guys?

    I also remember it didn't last very long.

  9. Anonymous Coward
    Anonymous Coward

    All Great Fortunes......

    I think if anyone seriously investigated what they actually deliver to their advertisers versus what they are telling them they deliver - we'd see a fraud of a scope that would embarass Bernie Madoff.

    1. Anonymous Coward
      Anonymous Coward

      Re: All Great Fortunes......

      Indeed.

      Looking at recent reports about malicous Android apps shows that the majority of them are commiting ad-fraud by clicking on unseen ads on users devices and using virtualization and heavy obfuscation and timed execution to avoid detection.

      I would bet that the amount of ad-fraud on mobile devices is much, much higher than anyone suspects.

    2. -tim
      Facepalm

      Re: All Great Fortunes......

      Never forget that the chief business of an advertising company is to sell ads, not to sell the clients product. The better paid the ad agency, the more distant their explanation can be to why the revenues don't match the expenditures on ads.

  10. Barry Rueger

    Seduced, betrayed, and Sold to the Highest Bidder

    I too recall moving from Yahoo! to AltaVista, to Google, and being honestly astonished how the latter always seemed to find exactly the page that I needed. Yes, it was that good.

    As years went by I added any number of Google products to my on-line life, and was generally very happy.

    Then, maybe ten years ago, they started killing off great tools and services with no particular sense of caring that this would actually hurt people. Products like Gmail started getting interface "updates" that actually made them less useful and more annoying. Android seemed to become more annoying with every version, burying users under a torrent of notifications while locking out things that are actually pretty much essential for some people. At the same time Google demands repeatedly that I do things by yelling "OK Google" at my phone pr computer.

    And, irony of ironies, Google Search has become nearly useless, with sponsored ads, shopping sites, and entirely irrelevant things taking over the first page of results.

    The one Google product that might still be top of the list is Maps, but they've made the maps so low contrast that they're often un-readable. There's actually a plug-in that specifically adds contrast so you can see streets and names.

    This is the year that I've actually moved most of my life out of Google, partly because of the data collection and sale of my information, and partly because so many of their products just don't deliver what is promised. NextCloud, Thunderbird, and my web host's email service cover most things, and arguably do it better than Google.

    At this point the only products that I actually choose to use, and am generally happy with, are nice stable Open Source ones like Mint Linux and LibreOffice. I'm tired of battling some corporate code geek's idea of what would be the next Kewl Thing to foist on users. I don't want novelty, I want to get my work done.

    It's sad, but I'm happy to just avoid Google at all costs.

    1. Michael Maxwell

      Re: Seduced, betrayed, and Sold to the Highest Bidder

      Also Google News, which was once quite good. Went bonkers some years ago, and stayed that way despite thousands upon thousands of negative posts about it (and nary a good post).

      You bring up GMail: Terrible UI (so is Outlook's webmail, but in different ways). Whose stupid idea was it to make the '#' key the delete key? Did that person even know where the # key is? Of course you can mouse the garbage can icon, but I not infrequently click the garbage can on the wrong line, deleting the wrong mail. I have to use GMail (my university was seduced by the dark side a year ago), but I pull it up on my home computer using Thunderbird. A much happier "experience".

      In sum (and agreeing with you), I find that Google doesn't care about its users; it cares about its advertisers. Which I suppose is to be expected.

      1. Cederic Silver badge

        Re: Seduced, betrayed, and Sold to the Highest Bidder

        Crikey, yes, Google News went from a summary of current affairs with direct links to pages showing as many variants of a story as possible to some curated mess that's terribly laid out and promotes only approved sources.

        When you're used to seeking conflicting views on a topic the change was very painful.

      2. JohnFen

        Re: Seduced, betrayed, and Sold to the Highest Bidder

        "Also Google News, which was once quite good."

        Yes, it was quite sad when Google effectively destroyed Google News. But it got me to stop using it, which was probably for the best anyway.

        At this point, the only Google service I use anymore is YouTube -- and even with that, I only use it on a tablet that is not used for anything else. Google is a company that is best kept at arm's length.

  11. Winkypop Silver badge
    Terminator

    AltaVista

    Baby!

    1. Outer mongolian custard monster from outer space (honest)

      Re: AltaVista

      Astalavista baby!

      In fact astalavista.box.sk, the now sadly departed Hpvac search engine. Many happy memories :)

  12. Nick Kew

    Ever thus

    Methinks the perception is what's really changed.

    I first came to google as a search engine for Usenet, 'cos they bought dejanews. What they did to dejanews and usenet is surely a strong candidate for the most evil thing they've ever done, and it dates back right to the beginning (a case I argue here).

    On the Web, what was good about Google compared to Altavista (IMHO the best of the rest when google first appeared) wasn't the content of the results. Rather it was a presentation free of the graphical clutter that got in the way of the results and added cup-of-coffee-length delays to simple search on the information dirt-track of the era.

    1. Psmo

      Re: Ever thus

      presentation free of the graphical clutter that got in the way

      Which, once the competition was out of the way and/ or irrelevant, they merrily filled back up.

      As you say, 'twas ever thus, but I would like to be pleasantly wrong from time to time.

    2. stiine Silver badge

      Re: Ever thus

      Likewise. but now I'm smarter and understand that that simple, blank page is actually 275K for nothing but display a box and send google the text typed into it.

    3. JohnFen

      Re: Ever thus

      "I first came to google as a search engine for Usenet, 'cos they bought dejanews."

      The bloom was already well into falling off Google's rose by that time.

  13. Johnny Canuck

    Back when Google first appeared it was the page load speed that hooked me. Previously I used Altavista and since I was using dialup the page load times were horrendous.

  14. dmacleo

    Google has shaped our online world like no other company

    and therein lies the problem

  15. Anonymous South African Coward Bronze badge

    I was using webcrawler and ananzi for my searches.

    Got introduced to google, and yeah...

    Now I'm a greybeard and long for the simple days* of yore, where there were no hackers, data slurpage and the such.

    *Preferably with a working Speccy/Commodore/Amiga and a nice big HDD.

    1. JohnFen

      In the Amiga days? You young whippersnappers!

      I can tell you with absolute certainty that hackers (in the malevolent sense) were an issue even before then.

  16. Andy 97

    I blame the freetards.

  17. Dedobot

    I had invited to Gmail during its testing period .Position 1250 in a row account if remember correctly. Master race :-)

  18. Jonjonz

    Google - Child of SRI

    Word on the street at the time of Googles launch was that Sergy and Brin were just cover story BS, for the work of SRI favorite black ops contractor for robber barons.

  19. WereWoof

    CDI

    Many years ago I used to use Copernic Desktop Search which searched all of the then search engines, Yahoo!, Lycos, Hotbot etc.

    It worked well although you did get a lot of duplicated results.

    It seems to have disappeared now (well it used to be free now a paid for product and only seems to search locally (ie company network rather than WWW)

  20. alex comerford

    I remember we had one of those yellow Google 1u rack mount devices in our rack at Coriander Ave.

  21. Tom Paine
    Unhappy

    Almost a decade ago

    https://www.youtube.com/watch?v=ejmajATGzKg (released 2010 so probably written ten years or more ago)

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