Under Armour and Virgin Galactic team up so tourists can stay on-trend throughout white-knuckle ride into space

Comfort is important

I don't exercise in it and I don't frequent gyms, I'm a distance runner out in the weather (sleet on Monday). But I wear technical t-shirts as undershirts because they are so damn comfortable and I can sweat and not show sweat patches. Also the UA ones I have are made with those ultra smooth fibres so they can be sweated into a few times before beginning to smell of anything at all. In the interests of fairness HH and others use those fibres too. Those I do run in, twice before washing.

As a lifelong distance runner of some vintage I can remember what it was to run in nylon split shorts and cotton singlets and t-shirts in the muggy heat of Auckland, NZ and let me tell you the advent of technical sweat wicking gear has been an absolute godsend. I give the vast majority of it the ultimate accolade: I don't notice I'm wearing it. Whether that be in what passes for heat here in Dundee in the Non Winter or when the mercury is firmly sub zero with added windchill (oh yes). Technical gear is more wind resistant than other stuff and slow to wet and quick to dry and unlike cotton doesn't get heavy when damp.

Oh and I bought my UA stuff cheap on Amazon as remaindered stock. I did not pay top dollar for it.

I always remember Captain Mike Bannister's comments about Concorde:

"It is an environment whose other occupants dress in space suits, while our customers have been relaxing in lounge suits."