I would prefer "Made in the UK"
Reason being I watch the IT Crowd
0118 999 881 999 119 725 3
Thales Alenia Space has bucked the Brexit blues by announcing the first all-electric satellite propulsion module to be designed and built in the UK. The module, which measures 1.8m high by 3.6m wide and weighs in at a hefty 1.8 tonnes, works by collecting energy from the Sun via the satellite's solar panels, and converting it …
There's plenty of electric propulsion heritage in the UK, although the power supplies and solar panels have historically been designed and manufactured abroad.
The thrusters which will be pushing Bepi Colombo to Mercury were made in the UK, in Hampshire. They're in space right now, but haven't been turned on yet. The (smaller) thrusters used on the GOCE mission were also built in Hampshire.
What with Scotty off on the 51st or 52nd year of his 5-year mission, it's like asking for the Renaissance to start without Leonardo de Vinco or Michaelangelo.
But once Lieutenant Commander Montgomery Scott is back in town, he'll just reverse the polarity on this-or-that and come up with a simple analogy to make his technical wizardry understandable to us cretins, and we'll have warp drive online before you can say "Aye, Capt'n"!
Howdy Marketing Hack,
Wanna Crack at Marketing this for Scotty's Peace of Mind and Preservation of Sanity.
Spectres and Cyphers of Lieutenant Colonel Robert Blair Mayne
The Special Air Service during the Second World War
Nickname(s) Paddy
Born 11 January 1915
Newtownards, County Down, Ireland
Died 14 December 1955 (aged 40)
Newtownards, County Down, Northern Ireland
Allegiance United Kingdom
Service/branch Flag of the British Army.svg British Army
Years of service 1939–1945
Rank Lieutenant Colonel
Commands held Special Air Service
Battles/wars
Second World War
North African campaign
Battle of the Litani River
Awards Distinguished Service Order & Three Bars
Mentioned in Despatches
Légion d'honneur (France)
Croix de guerre (France)
Other work Solicitor
Secretary to the Law Society of Northern Ireland
Lieutenant Colonel Robert Blair "Paddy" Mayne DSO & Three Bars ... are Deeply Deployed Out in Fields of Play to Assist?
Methinks that's Akin to an Almighty Force with Immaculate Sources. What Think Ye Be True and Real/Honest and Perfectly Correct?
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cc GCHQ Cheltenham/The Director General of the Defence Academy Air Marshal Edward Stringer, Shrivenham [to name but a brace of eagle hawks.]
Thales make the LFAS (low frequency active sonar) that various navies, including the RN, use to detect quiet submarines and to kill whales. A deaf whale is a dead whale.
I'd seen too many beachings around QinetiQ at Kyle, and reports from everywhere it was being tested.
I was a peace protester at the time, so I campaigned against LFAS. 'Save the whales' seemed too 1970s a slogan so I came up with "Thales Kills Whales", which didn't fly because Thales is pronounced 'thall ess'.
I had a cunning plan though.
I bought two six foot plastic inflatable whales, rigged them with rape alarms tied to a string that was going to anchor them to the ground outside the Thales office in Govan. My idea was to fill them with helium and let the Thales security folk set the rape alarms off accidentally while trying to pull the floating whales down, creating hugely disturbing noise for the office workers inside the building as the deafening whales floated around, while filming it.
It didn't work. No amount of helium would lift the whales let alone the rape alarms off the ground. Helium was the major expense in the plan, £1 rape alarms and £8 whales. Wile E Coyote thwarted once again by ACME plastic whales.
I can see now I should have kept it simple. A graffiti of a whale on their walls with radio controlled alarms.
A year later I met a young mother on a beach at Coulport, and I told her I had an unwanted six foot inflatable whale in my car if she wanted to play with it. She replied, "I bet you say that to all the girls". I was not sexually active at the time but I loved her crude innuendo.
Sadly now, I shower alone in a three foot bath with a six foot inflatable whale. The other six foot inflatable whale went to a good home.
Learning points:
1) Thales kills whales (even if they don't rhyme)
2) Helium is not all powerful
3) Keep it simple, stupid
"Maybe it's just me, but how can it be described as all electric if it requires Xenon as a propellant?"
Well, you have to have reaction mass, and there's no chemical process involved in giving the reaction mass its momentum, so it's a pretty accurate description.
It's a lot more accurate than saying that hydrogen fuel cell powered trains are "green" when the hydrogen to run them comes from cracking fossil fuels...