Re: What's the odds CA executives see themselves as actual heroes or 'the-good-guys' here
_Everybody_ sees themselves as the good guys.
I know this is common wisdom, but anecdotal evidence1 suggests it's not true.
Certainly I've known a number of people in positions of influence who have flat-out admitted they don't give a damn whether they're "good" - as perceived by themselves, or by others, or in accordance with any articulated ethical scheme. They're simply amoral and perfectly happy to be that way.
I've also known a smaller number of people who thought what they were doing was bad, and felt some degree of discomfort over it. (You may be familiar with a vestigial concept in Western thought called the "conscience".) Admittedly this seems to be rather less common.
1Which suffices, since you claimed universality.