@Jacqui
I think it may be you. Bruce Schneier is an extremely well-known and respected cryptographer - no need to put the sneering quotes around guru there, as he wrote the book (Applied Cryptography) and is well-respected internationally for his research and practical work.
The fact that Phorm isn't in his area (after all, he's a cryptographer, not an advertising guy) doesn't mean he's trying to cover up by talking about an important subject which does happen to be in his area. Alleging that he's a "BT face spewing (content free) PR guff" proclaims lamentable ignorance of Scheier's many valued contributions and the regard in which he is held by his peers. A moment of Googling would have revealed to you some amazing facts about this great man:
* Bruce Schneier once factored a prime number.
* Bruce Schneier's secure handshake is so strong, you won't be able to exchange keys with anyone else for days.
* Bruce Schneier's tears can burn holes through an OpenBSD firewall. Lucky for us, Bruce Schneier never cries.
* Bruce Schneier writes his books and essays by generating random alphanumeric text of an appropriate length and then decrypting it.
* SSL is invulnerable to man-in-the-middle attacks. Unless that man is Bruce Schneier.
And many, many more.
Counterpane is a crypto/computer security consultancy which Schneier set up. BT bought it in 2006 (allegedly for at least US$20 million, which says something about Bruce Schneier's value in the industry) to expand their US-based security consultancy.
As a final point, it's always best to have an idea what you're on about before pouring your vitriol out all over the internets - it rusts the tubes, you see.