"They don't admit that it's a bad idea because it isn't a bad idea - it maximises the amount of screen space that your app has with the existing hardware. I would think that the notch will become more and more common, it's starting on Android devices already."
Does it though? Does that tiny bit of screen space on the left and right of the notch make a difference?
Ive tried a few phones with notches and I really don't see the point.
Its a gimmick or a workaround depending how you look at it - apple wanted to be the first to claim an edge to edge display and the only way they could do that was to cut out a portion of the screen to make space for the speaker, camera and proximity sensor.
So because apple wanted to wave its dick around we get a bloody notch which will be copied by other manufacturers to the detriment of actual innovation.
I'd much rather have a thin bezel at the top of my screen than an immovable black box right in the middle.