How about even a scripted-apology for Shadow-Profiling?
When Zuk is questioned this week, will any Politicians finally realize just how insidious 'internet tracking' really is, or will they just get lost in their obsession with Fake News or blaming 3rd Parties. Take Shadow-Profiles:
1. Installing an Adblocker doesn't stop Facebook from tracking you through your friends. You automatically get added to 'lookalike' groups for tracking and sales purposes etc. Low-hanging-fruit friends / colleagues / family with your email / phone number are basically betraying your trust!
2. Backroom data deals such as Facebook Hospital-Patient-Slurp or Google NHS-Deepmind. Again Ad-blockers won't save you here either. Neither will Data Brokers scraping info from supermarket loyalty schemes, bank credit reports, mortgage, car loans / credit cards / phone service etc.
3. Shadow Profiles created from tracking non-users from websites with deals with Facebook or hosting Facebook like buttons / Google-Analytics or other 3rd party partnership that do the same kind of tracking... Here Ad-blockers should help. But only if they're updated all the time and the list of shadowy data websites is current, which is something which can't be guaranteed all of the time. It also assumes that your partners, kids, family don't visit and borrow a device and accidentally disable some of your defenses, even just for an evening etc.. It happens believe me!