Sorry, I've got to say it...
I just...... don't care.
I live a blameless life. I don't commit crime, I don't cheat on my partner, I don't indulge in anything online that could cause me issues were it public. I browse a bit of scuff, but then, so does everyone else. It's fairly vanilla stuff. Wouldn't really care if anyone knew.
My shopping habits? Limited and unexciting.
I have FB and the FB app, but only to manage a group page for a sports club I help. I have Snapchat, but don't have Twitter.
Do I care what data they get off me? No, not really. Calls from my phone to people? Fair enough. Is it any use to them? Really, probably not other than to profile me a bit better.
What does that mean? It means I see fairly relevant adverts for stuff when I'm browsing which is not a bad thing. I'd rather see semi-relevant adverts than completely irrelevant adverts. So by exchanging my data, I get an enhanced service in return.
Ultimately, and I've said this before, we have been getting profiled for decades now, through thousands of different mediums.
Use a debit or credit card? There's a very complex and detailed profile there of your movements and spending habits.
Use a telephone (not just a mobile)? There's a profile there of your associates and contacts.
Use any, any form of online booking more than once? There's a profile with that provider.
Have home insurance or car insurance? There's another complex profile.
Feel free to get your knickers in a twist about your data privacy, but this is not new. If you aren't doing anything compromising, then relax a bit about it and have a chuckle at the effort they're wasting on profiling you.
I just feel this is another wash of moral outrage from people complaining that will soon be forgot about. It's also worth remembering that this is a fight that will go on forever, because Facebook is not the be all and end all. There are hundreds of other sites out there and messaging apps that profile you as well. There will be other, bigger beasts that Facebook that will come along in time and do it all again.
My data? They're welcome to it. It's worth nothing to me.